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" For this campaign, we asked what’s the best way to introduce a lubricant on the market and ensure it gets noticed? Putting it in the hands of the people whose opinions on cars are trusted the most—local mechanics, fitters and resellers. And it worked! I'll say the main success came from the participants themselves; their approach to each session was welcoming and enthusiastic and it led to an engaging program that left all attendees fully prepared to educate their customers about the Total Quartz range of lubricants." — Akosua Okyere-Adjekum, Business Lead.

 

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